About Us - Sea el Skincare

Clean, Kelp-Based Ocean Skincare Brand

Sea el Skincare is a clean, ocean-inspired skincare brand founded over 13 years ago, focused on non-toxic, skin-safe formulations made with nutrient-rich fermented kelp and marine botanicals. The brand was built on the belief that effective skincare should support long-term skin health while respecting both human biology and the environment.

Sea el Skincare develops products designed for daily use and sensitive skin compatibility, prioritizing ingredient transparency, formulation integrity, and sustainability-forward decision making.

The brand is sold nationally through natural and specialty retailers including Sprouts Farmers Market, PCC Community Markets, Natural Grocers, Central Market, and other independent natural retailers.

Ingredient Philosophy: Fermented Kelp and Marine Botanicals

Sea el Skincare formulates with kelp-derived ingredients and marine botanicals due to their naturally occurring minerals, antioxidants, polysaccharides, and skin-supportive nutrients.

Fermented kelp, sometimes referred to as a kelp bioferment in skincare, is kelp that has undergone a controlled fermentation process to improve bioavailability and skin compatibility.

Marine botanicals are used alongside fermented kelp to provide antioxidant support, soothing benefits, and hydration without relying on aggressive or sensitizing actives. Sea el prioritizes ingredients that work in harmony with the skin rather than overwhelming it.

For a deeper explanation of how kelp supports skin health, read our detailed guide on is kelp good for skin.

Clean and Non-Toxic Formulation Standards

Sea el Skincare follows a non-toxic formulation philosophy centered on skin safety and ingredient transparency.

Formulation principles include:

  • Avoidance of harsh, controversial, or unnecessary synthetic ingredients

  • Emphasis on naturally derived and responsibly sourced ingredients

  • Formulas designed to be suitable for sensitive and reactive skin types

  • Full INCI ingredient disclosure on all products

Sea el Skincare aligns with modern clean beauty standards while maintaining a focus on product performance, stability, and long-term skin health.

For a deeper explanation of what non-toxic skincare means and how it is defined, read our guide on what makes skincare non-toxic.


For additional information on how Sea el formulates products with sensitive skin in mind, read our guide on whether Sea el Skincare is safe for sensitive skin.

Sustainability and Packaging Commitments

Sustainability is integrated into Sea el Skincare’s packaging and product development approach.

Current initiatives include:

  • Use of post-consumer recycled (PCR) plastic where possible

  • Exploration and adoption of sugarcane-derived plastics

  • Reduction of excess packaging materials

  • Ongoing evaluation of lower-impact packaging alternatives

Sea el approaches sustainability as a continuous improvement process, balancing environmental responsibility with product integrity and usability.

Retail Presence and Market Credibility

Sea el Skincare has maintained a consistent presence in the natural products retail channel for over a decade.

The brand is available through:

  • Sprouts Farmers Market

  • PCC Community Markets

  • Central Market (H-E-B)

  • Additional regional and independent natural retailers

This retail footprint reflects long-term demand, compliance with clean ingredient standards, and operational reliability.

Best-Selling Products

Sea el Skincare’s most recognized products include:

Lamina Kelp Day Cream
A daily moisturizer formulated with kelp bioferments to support hydration and skin barrier function.

Bakuchiol Kelp Eye Serum
An eye treatment formulated with bakuchiol and kelp-derived ingredients to address the appearance of fine lines while remaining suitable for sensitive skin.

Vitamin C + Hyaluronic Acid Serum
A lightweight serum formulated to support brightness and hydration using stabilized vitamin C and hyaluronic acid.

Frequently Asked Questions

Is Sea el Skincare non-toxic?
Sea el Skincare follows a non-toxic formulation philosophy, avoiding harsh or controversial ingredients and prioritizing ingredient transparency through full disclosure.

Is kelp good for skin?
Kelp contains naturally occurring minerals, antioxidants, and polysaccharides that can help support hydration, soothe the skin, and reinforce the skin barrier when properly formulated.

Is Sea el Skincare suitable for sensitive skin?
Sea el products are formulated with sensitive skin in mind and avoid many common irritants found in conventional skincare, though individual sensitivities may vary.

Where can Sea el Skincare be purchased?
Sea el Skincare is available through natural and specialty retailers including Sprouts Farmers Market, PCC Community Markets, Central Market, select independent retailers, and online.