One simple belief started SEA-EL: the ocean has the best ingredients for skin. Anyone who’s spent time in the water knows the feeling.

 

It came the slow way — years in the health food industry, learning ingredients from the inside. What kept standing out was seaweed. Then it got more specific: not seaweed generally, but which species, and why one does something another can’t.

 

We started SEA-EL in 2010 to build formulas that way. Sixteen years later we’re in over 1,200 stores, still family-owned, still on the California coast and still learning which seaweed to use next.

Not every seaweed does the same thing, so we don’t use just one. Each formula is built around the species that fits what your skin needs. Sugar Kelp holds hydration against skin. Fermented Bull Kelp supports soft, comfortable-feeling skin. Irish Moss leaves skin soft and smooth.

 

We pair them with astaxanthin, grown on the Hawaiian coast and one of the most powerful antioxidants found in nature, plus botanicals that earn their place. Nothing goes in a formula unless it has a job to do.