Our Story

A father, a son, and the ocean

SEA-EL started with something every surfer notices: skin just feels better after a session in the water. In 2010, my dad set out to put that in a bottle, with clean ingredients, honest prices, and kelp doing the work.

A small boat travels across calm blue water with distant mountains, a forested island, and a pale blue sky with light clouds.
Several people standing on a fishing boat in open water with mountains and forest in the background. A large brown seaweed rack hangs along the side of the boat.

Different kelps for different jobs

Not all seaweed does the same thing, so we don't use just one. Sugar Kelp holds hydration against skin. Fermented Bull Kelp supports a healthy-feeling barrier. Irish Moss leaves skin soft and smooth. Each formula is built around the kelp that fits what your skin needs, so every product does its job without asking you to compromise on clean ingredients.

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Our star ingredients

Seaweed hanging over water with a blurred background

Alaska Sugar Kelp

Hydrates + Strengthens

Rich in polysaccharides, minerals, and amino acids. Farmed in Alaska.

Fermented Bull Kelp

Fermented Bull Kelp

Nourishes + Replenishes

Fermented to break kelp down into smaller, more skin-available compounds.

Colorful salt ponds with green and red water, surrounded by industrial buildings.

Astaxanthin

Brightens + Defends

Microalgae-derived antioxidant. Helps skin look brighter and more protected against daily environmental stress.

Underwater photograph of golden brown kelp swaying in blue ocean water with light rays filtering through the surface.

Laminaria Kelp

Clarifies + Softens

Rich in marine polysaccharides and trace minerals.

A close-up of vibrant red seaweed growing on a dark, wet rock, with a blurred ocean shoreline and waves in the background.

Irish Moss

Moisturizes + Smooths

Red algae rich in carrageenan and ocean minerals.